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Case study

We Buy Any Shower: from one long Wix form to a 4-step trade-in app

We Buy Any Shower is a small Cornish business that buys used and new showers and sells new ones. We rebuilt its website, built a trade-in app that works out an offer on screen, and put together the price list the offers come from.

4 stepsShower, offer, your details, slip
543 showersin the price list, across 19 brands
29 Oct 2026the date every price was checked
1 sitetrade-in app, shop, trade page and used showers together
The business and the problem

Selling a shower meant filling in a long form, then waiting

The old site was built on Wix. To sell a shower, customers filled in one long form called “You & Your Shower”: 13 boxes and 3 tick boxes on a single page.

  • Every “If New…” and “If Used…” question was shown at once, whatever the shower was.
  • “Is the shower New or Used?” was a plain text box, not a choice.
  • The PayPal and bank payment options were tick boxes, so both could be ticked.
  • No price was shown. The site said: “We will send you a offer by email, hit reply fill in your payment details and send.”

That meant every offer was worked out by hand, and customers left the site without knowing what their shower was worth. Payment details came back by email reply in plain text.

The site was also split across older names and had leftover template content, so the first job was to bring it together as one business: We Buy Any Shower.

The old Wix site: a 3-step 'How it works' banner above the long 'You & Your Shower' form with name, email, address, make and model, and New or Used boxes.
Before: the old Wix form, top half. Step 2 says the offer will be sent by email.
The rest of the old form: description boxes, an offer code box, a picture upload and three tick boxes for PayPal, bank payment and terms.
Before: the rest of the form, with the three tick boxes and the upload box.
What we built

A new site, a trade-in app and the price list behind it

A new website in its own colours

A fresh site for We Buy Any Shower, built on Cloudflare. It keeps the business’s own scheme of Midnight Navy and Vibrant Orange, with Home, Contractors, About and Shop pages and the trade-in and shop terms.

“You & Your Shower”: a 4-step app

  1. Shower: the customer types the make and model (suggestions appear as they type), then picks new or used and its condition, and can add photos. Only the questions that apply are shown. The app makes clear that only working showers are bought.
  2. Offer: if the model is in the price list, the offer is shown on screen straight away, with the price when new. If it isn’t, the app says the offer will follow by email. It never guesses a price. Customers can also email the offer to themselves from their own email app.
  3. Your details: one choice of how to be paid (bank transfer, PayPal or money off a new shower from the shop), then name, email and address, with a free prepaid postage label.
  4. Slip: a reference number and a printable packing slip.

Every offer is confirmed when the shower arrives and is inspected.

A price list of 543 showers

We researched the new price of 543 showers across 19 brands from UK retailers and manufacturers, and recorded where each price came from. Every price was checked on 29 October 2026.

The list is kept up to date. The business can update it itself as a simple spreadsheet, and for now I-OSCC keeps it up to date as part of our ongoing service. The site doesn’t search the web live, so offers always come from prices that have been checked.

A shop linked to the trade-in

A small shop of new Mira showers with a basket and online payment: PayPal or card, with bank transfer as another option. If a customer chooses money off a new shower instead of cash, they get a single-use shop code, and once their reference is confirmed the discount can be carried into the basket.

A Contractors page explains the trade account for bathroom contractors and housing associations, and a Used showers page links to the business’s eBay shop, where tested working showers are resold.

The live We Buy Any Shower home page in navy and orange: the two-tone heading and a three-step How it works row.
After: the live home page (desktop, 4 Nov 2026).
Step 1 of the You & Your Shower app: four step buttons, a make and model box and a new or used choice.
After: step 1 of the trade-in app (desktop, 4 Nov 2026).
The same home page and app on a phone.
After: on a phone (4 Nov 2026).
Before and after

What changed for the customer

Before (Wix)After (new site)
Telling us about the showerOne long form: 13 boxes and 3 tick boxes, all on show at once4 short steps; only the questions that apply
New or usedTyped into a plain text boxA simple choice, then the right follow-up questions
Getting an offerWait for an email, then reply with payment detailsShown on screen when the model is in the price list; otherwise it follows by email
How to be paidTick boxes, so more than one could be tickedOne choice only
After sendingNo referenceA reference number and a printable packing slip
Prices behind the offersWorked out by hand each timeA price list of 543 showers, checked 29 Oct 2026
What it means for a local business

If your website has a form like this, it can do more of the work

Many small businesses take enquiries through one long form and then do the sums by hand. A short step-by-step tool can ask only what matters, give the customer an answer on the spot, and pass you tidy details with a reference.

  • Customers get an answer while they are still on your site.
  • You spend less time working out the same figures by hand.
  • Your prices and rules stay yours: we build the tool around them.
  • Your site, your tool and your data can all live in one place.
Honest note

Where this project is now

The new site is live at webuyanyshower.co.uk. Online payments in the shop are now switched on. It’s still early days, so this page describes what we built, not results.

We build the same kind of tool for other trades and shops: quote calculators, booking set-ups and online shops. See Apps & add-ons.

Want something like this for your business?

Tell us about your form, your prices or your shop. Every quote and preview is checked by a person, and nothing goes live until it has been checked.

Still want to talk to someone? Call 07908 253479 (Mon–Fri, 9am–5pm).